WHO WE ARE
Medi-Pragma was founded in 1984 by Michele Corsaro, who was a successful and renowned Manager in the field of Pharma, working Internationally in the marketing department of Pfizer and Eli Lilly, initially part of the Pragma Research Company and then as successful spinoff.
Is the birth of the first Italian Market Research company specialized in the healthcare.
Since 1984, Medi-Pragma has offered tailor-made solutions to pharmaceutical, cosmetic and diagnostic companies, known in Europe as specialists in the Healthcare fieldwork in Italy. In over 35 Years and more than 10.000 Market Research and Consultancy projects, we have learned a large number of Business Lessons. As we keep constantly monitoring Market Dynamics and Target Behaviour in the Healthcare Medi-Pragma has an in-house Source of Strategic Information which can effectively support Management in taking decision. Being a member of the main association ESOMAR and PBIRG (Intellus), Medi-Pragma is compliant with the highest Quality Standard in conducting market research. Medi-Pragma is still a Family Company in which members ensure the highest Business Knowledge and Quality Standard, representing a tangible asset of the Medi-Pragma services.
Since 1984, we have offered tailor-made solutions to pharmaceutical, cosmetic and diagnostic companies
and we are amongst the best specialists in Healthcare in Europe.
HOW WE WORK
Help our clients to have success is our commitment every day.We have organized ourselves around a concept, not a technique or a monolithic plan.
The concept on which we based our approach is in terms of Service-Dominant Logic.
Service-Dominant Logic means that:
• There are neither goods nor services, the «service» is the heart of the relation
• From the creation of values for the customer to creation of value with the client
• From «market to» to «market with»: the relation as the heart of the exchange