HEALTHCARE FIELDWORK

Over 30 years, MEDIPRAGMA has delivered more than 3.300 Business Projects (MKT Research and Consultancies) in the field of Healthcare. Our strong business background together with our healthcare expertise represent a valuable asset for MEDIPRAGMA's clients. Our Source of Strategic Information can be disclosed on demand and makes us a team of experts in the healthcare industry, supported by researchers and consultants to ensure maximum compliance to high quality standards.

Flexibility, dynamism and enthusiasm are key to the success of our international team of project managers, moderators, recruiters and interpreters to ensure.

OUR HEALTHCARE FIELDWORK SERVICES

• HEALTHCARE-EXPERIENCED MODERATORS
• MEDICAL CONSULTANTS
• MANAGEMENT OF THE ETHICS COMMITTEE APPROVAL PROCESS
• HARD AND LOW INCIDENCE RECRUITMENTs
• HCPs AND PATIENTS ETHNOGRAPHIC INTERVIEWS
• HCPs AND PATIENTS DATABASE
• TRANSLATION OF MEDICAL DOCUMENTS AND PROJECT METERIALS
• STATISTICAL INFORMATION ON THE ITALIAN PHARMACEUTICAL MARKET
• STUDIOS AND NETWORK FACILITIES EQUIPPED FOR DRUG TEST
• PHARMACEUTICAL DESK RESEARCH
• DATA ANALYSIS AND REPORTING
• SOCIAL MEDIA LISTENING

We have the technical skills, know-how and resources to manage and carry out effective Market Research Projects.

We abide by the Esomar, EphMRA and Assirm Codes of Conduct while also complying with Legislative Decree 219/2006. The management of project’s incentives is regulated by national and international regulations,as well as self-regulation rules established by the market and social research industry in the area of healthcare.

MEDIPRAGMA Incentive Management Guidelines
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Qualitative Research

We conduct central location or field tests either by phone, face to face or online as follows:
• In-Depth Interview (IDI)
• Tele-Depth Interview (TDI)
• Web-Based TDIs, (Web-TDI)
• Focus Group & Creative Group
• Online Group & Bulletin Board
• Ethnographic Interview
• Delphi methodology
• Mobile & Video diary

Also, thanks to our multiannual experience in the healthcare industry, we are now able to carry out HARD AND LOW INCIDENCE RECRUITMENTs both on patients and HCPs.
Quantitative

Quantitative Research

We conduct qualitative research through the following methodologies and techniques:
• C.A.W.I.
• C.A.T.I.
• C.A.P.I.
• P.A.P.I.
• TABLET AND MOBILE SURVEY
• OBSERVATIONAL STUDIES
• TRACKING
• MAPPING
• SOCIAL MEDIA LISTENING

Our dynamic databases, containing more than 200.000 records within the Healthcare field in full compliance with GDPR, enables us both to conduct High Quality Quantitative Studies and to provide STATISTICAL DATA ON THE ITALIAN PHARMACEUTICAL MARKET.

OUR FACILITY

MEDIPRAGMA Studios are flexible and meet all needs. Thanks to its sliding walls, MEDIPRAGMA can host very large meetings, Focus Groups and IDIs simultaneously. Moreover, our clients can always follow Fieldwork Operations live, both via Web or personally in MEDIPRAGMA Studios (Focus Vision). Our Facilities are equipped for drug test as well as barrier-free to provide facilitated access for wheelchairs and disabled customers. Last but not least, we have a wide and well established network of Partners’ Studios located in the main cities in Italy.
 

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We do field research with

PASSION, INNOVATION and SIMPLICITY


Leading our clients to SUCCESS

while having fun!


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