Innovation Methodology


«Any intelligent fool can make things bigger and more complex… It takes a touch of genius – and a lot of courage to move in the opposite direction»

Albert Einstein

Below you can find some links about innovative methodology concept that Medi-Pragma use during the implementation of his project… 

Choose the Right Innovation Method at the Right Time by Nathan Furr and Jeff Dyer

The Customer-Centered Innovation Map by Lance Bettencourt and Anthony W. Ulwick

Gaming the Gamers: Using Experience Maps to Develop Revenue-Generating Insights by Kent Grayso

Book: What Customer Whant by Anthony Ulwick  

LEGO Serious Play

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