SOLUTIONS


BRIEFING

MARKETING
NEED

From the initial briefing we place ourselves alongside our clients, as his partner, to have a deep understanding of his needs and be able to support him both in tactical and strategic needs.


STEP 1

DESIGN PROJECT

to the creation of a specific project for the client's needs, using innovative methodologies.

STEP 2

FIELDWORK

we collect data, information and solutions through certified methods with high quality standards.


STEP 3

ANALYSIS AND RESULTS

in the analysis and interpretation of the information collected, we make use of our thirty-year knowledge of the sector, consultants with medical and pharmaceutical background and innovative techniques for identifying the insights needed to solve the customer's marketing problem.

Marketing Research and Consultancy in Healthcare



We work side by side with our Clients in each phase of the Market Research, from problem identification and the design of an ad hoc project, during the execution of the fieldwork phases, making the data analisys and interpretation, until the presentation of results, for Communication Research or in a simple Customer Satisfaction; we are ready to deal with any strategical problem involved.


Helping our clients to have success is our commitment every day.

We believe that it is no longer sufficient simply to collect data, analyze it and present it to the customer,
but we have committed ourselves to providing clear recommendations to assimilate information and give marketing considerations that are useful for pursuing our customer's objectives.


Digital Marketing & Multichannel Analysis

The challenges currently faced by the main players in the pharmaceutical industry are increasingly related to the ability to monitor the consumption experience at 360 degrees.
This translates into a multi-channel presence, intervening in the different channels that can influence brand reputation

KPI & NPP MONITORING

A comprehensive overview of how and how much the digital communication initiatives impact, how to maximize the effectiveness of multi-channel actions

How it works

DIGITAL JOURNEY

Mapping of contact points (touch points) to identify the digital path; to understand the Customer eXperience and the User eXperience in the digital environment.

How it works

SOCIAL MEDIA LISTENING

In this third dimension, the physician-patient relationship will find the place for dialogue that will feed the relationship itself: it will be a challenge to direct research and decode the information reported by people on social issues that you can no longer avoid.

How it works

DIGITAL PROFILING

Understanding the breadth, weight, and typological characterization of individual personas in the digital universe, and their decision-making potential (prescriptive or purchasing)

How it works
 

MORE INFORMATION?


if you want more information about our innovative methodologies, contact us and we will be happy to come and present our solutions to your marketing problems.


CONTACT US