Value Proposition


“A business is a value delivery system,” the authors define value proposition as “a clear, simple statement of the benefits, both tangible and intangible, that the company will provide, along with the approximate price it will charge each customer segment for those benefits.”
(Michael Lanning and Edward Michaels, 1988)

Medi-Pragma Value proposition setting:

  • From the valuable service to the valuable relationship
  • Value proposition can only be exchanged between the actors
  • The exchange of value proposition supports/helps the value of the network

The value proposition includes:

  • Co-creation as a benefit
  • Exchange of knowledge


Lighthouse1-127x300 Value Proposition