Main Research Area


There are chronic issues that Healthcare industry faces constantly, such as: Secondary Care

  • Integrated research plans for the launch of new products M & A, Licensing Big data and longitudinal data for economic MA and HTA
  • Adherence to medication after leaving the hospital

Primary Care

  • ROI of media and non-personal promotion, tracking SOV Defense strategies from the generic
  • Healthcare cost containment pressure Scenarios local healthcare and pharmacy services

Field Specialists

  • Entrance and strengthening top generics brands Defense strategies from branded generic Role of medical specialist at field level

Self-medication and supplements

  • Rx-to-OTC product switch Defense of the point of sale by the new categories entrant

Other sectors: medical devices, services, institutions, citizen Medi-Pragma can support you trough Breakthrough research.

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