WHO WE ARE

MEDIPRAGMA was founded in 1984 by Michele Corsaro, who was a successful and renowned Manager in the Pharmaceutical industry, working within the international marketing department of Pfizer and Eli Lilly. He first joined Pragma Research Company and then started his own business.

That was the birth of MEDIPRAGMA, the first Italian Market Research company specialized in healthcare.

Since 1984, MEDIPRAGMA has offered tailor-made solutions to pharmaceutical, cosmetic and diagnostic companies, and it has now become the most famous market research company operating in Italy. In over 35 years, after having delivered more than 20.000 Market Research and Consultancy projects, we have gained and improved our Business knowledge.

Through continuous monitoring of market dynamics and target behavior in the healthcare area, MEDIPRAGMA has developed an in-house Source of Strategic Information, which can effectively support management in taking meaningful decision.

Also, being an official member of the main associations ESOMAR and PBIRG (Intellus), MEDIPRAGMA ensures full compliance with the highest Quality Standards in market research. Nowadays, MEDIPRAGMA is still a family-run business whose members are daily committed to deliver enhanced Business Knowledge and Quality as flagships of the company’s vision.

INSIGHT

Over more than 30 years, MEDIPRAGMA has gained sound expertise in market research by carrying out several national and international projects, both qualitative and quantitative, involving patients and caregivers. In this regard, different methodologies have been applied to achieve the best results and many therapeutic areas have been explored.

DATABASE

Thanks to our database, we are able to provide you with statistical information on the Italian Pharmaceutical Market, including physicians operating in primary and secondary care, disease incidence rates as well as detailed information about medical structures in Italy, such as hospitals, clinics and labs.

ANALYSIS

We decided to put our experience and know-how at our clients’ service in order to meet their market needs, whether they are healthcare practitioners, patients, sales representatives, healthcare managers or decision makers/payers.

Since 1984, we have offered tailor-made solutions to pharmaceutical, cosmetic and diagnostic companies
and we are amongst the best specialists in Healthcare in Europe.

HOW WE WORK

Our clients’ success is our daily commitment.

Our approach stems from a Service-Dominant Logic.

Service-Dominant Logic means that:
• There are neither goods nor services, the «service» is the heart of the relation itself;
• Value is co-created with the client;
• The relation between actors is the fundamental basis of the exchange. Therefore, the main focus shifts from a «market to» to a «market with» perspective.

ESOMAR

ASSIRM

DNV

COMPANY LIFE

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PREMIO SPECIALE

M I C H E L E C O R S A R O

PER LE MIGLIORI PUBBLICITÀ NON PROFIT

Il premio Marketing FARMAFFARI istituito dallo Studio SviMM nel 2005, premia le migliori campagne pubblicitarie, distintesi per originalità e semplicità di comunicazione,
aventi come oggetto l‘identità visiva aziendale (pubblicità istituzionale e brand) e le pubblicità di prodotti farmaceutici, cosmetici ed integratori.
In questo contesto il Premio Speciale “MICHELE CORSARO” desidera ricordare il fondatore di MEDIPRAGMA, scomparso nel 2009, e il suo impegno verso il bene comune.
Per questo il premio è rivolto nelle specifico alle migliori campagne di enti e fondazioni impegnate in una “comunicazione sociale” slegata da ogni forma di profitto e dedicata al benessere della comunità.