BRIEFING
MARKETING
NEED
From the initial briefing we place ourselves alongside our clients, as his partner, to have a deep understanding of his needs and be able to support him both in tactical and strategic needs.
STEP 1
DESIGN PROJECT
to the creation of a specific project for the client's needs, using innovative methodologies.
STEP 2
FIELDWORK
we collect data, information and solutions through certified methods with high quality standards.
STEP 3
ANALYSIS AND RESULTS
in the analysis and interpretation of the information collected, we make use of our thirty-year knowledge of the sector, consultants with medical and pharmaceutical background and innovative techniques for identifying the insights needed to solve the customer's marketing problem.
Marketing Research and Consultancy in Healthcare
We work side by side with our Clients in each phase of the Market Research, from problem identification and the design of an ad hoc project, during the execution of the fieldwork phases, making the data analisys and interpretation, until the presentation of results, for Communication Research or in a simple Customer Satisfaction; we are ready to deal with any strategical problem involved.
Helping our clients to have success is our commitment every day.
Market Research
& Business Intelligence
Market potential/definition
Products/brand lcm
Customer potential
Customer/product | Value proposition
Company/brand/identity | Communication/image/reputation
Marketing/competitive Intelligence & gap analysis.
Market Research
& Business Intelligence
Market potential/definition
Products/brand lcm
Customer potential
Customer/product | Value proposition
Company/brand/identity | Communication/image/reputation
Marketing/competitive Intelligence & gap analysis.
Commercial Operations
Marketing & Sales
Marketing mix optimization
Segmentation & targeting
Forecasting & modeling
FF deployment
Call quality
Multichannel & non personal promotion..
We believe that it is no longer sufficient simply to collect data, analyze it and present it to the customer,
but we have committed ourselves to providing clear recommendations to assimilate information and give marketing considerations that are useful for pursuing our customer's objectives.
Digital Marketing & Multichannel Analysis
The challenges currently faced by the main players in the pharmaceutical industry are increasingly related to the ability to monitor the consumption experience at 360 degrees.This translates into a multi-channel presence, intervening in the different channels that can influence brand reputation
KPI & NPP MONITORING
A comprehensive overview of how and how much the digital communication initiatives impact, how to maximize the effectiveness of multi-channel actions
How it worksDIGITAL JOURNEY
Mapping of contact points (touch points) to identify the digital path; to understand the Customer eXperience and the User eXperience in the digital environment.
How it works
SOCIAL MEDIA LISTENING
In this third dimension, the physician-patient relationship will find the place for dialogue that will feed the relationship itself: it will be a challenge to direct research and decode the information reported by people on social issues that you can no longer avoid.
How it worksDIGITAL PROFILING
Understanding the breadth, weight, and typological characterization of individual personas in the digital universe, and their decision-making potential (prescriptive or purchasing)
How it works