BRIEFING
MARKETING
NEEDS
From the very first briefing, we work side by side with our clients in order to gain a better understanding of their needs to be able to support them both tactically and strategically.
STEP 1
PROJECT
We create a specific project tailored on the client’s requests by using ground-breaking technologies.
STEP 2
FIELDWORK
We collect meaningful data, information and solutions through certified methods in compliance with high quality standards.
STEP 3
ANALYSIS AND RESULTS
Our consultants, all having a multiannual medical and pharmaceutical background, carry out a deep analysis of gathered data by making use of the latest techniques in order to identify and provide market solutions.
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Marketing Research and Consultancy in Healthcare
We assist our Clients at each stage of the Market Research, starting from problem identification and tailored projects definition, to fieldwork activities, data analysis and interpretation as well as results presentation for both Communication Research purposes and clients’ needs. We are well equipped to deal with any strategical problem ensuring high Customer Satisfaction and Loyalty.
Our clients’ success is our daily commitment
Market Research
& Business Intelligence
Market potential & definition
Products & Brand L.C.M., Customer Potential
Customer & Product Value Proposition
Company & Brand Identity, Communication, Image & Reputation
Marketing & Competitive Intelligence & Gap Analysis
Strategic Planning
& Top Management
Life cycle planning,
Building innovative solutions
Business process restructuring & modeling
Building decision making
Market access strategy
Digital & health strategy
Commercial Operations
Marketing & Sales
Marketing mix optimization
Segmentation & targeting
Forecasting & modeling
FF deployment
Call quality
Multichannel & non personal promotion
We believe that it is no longer enough to simply collect, analyze and present data to customers.
What we do is providing clear insights to assess information, and effective marketing solutions to purse the clients’ objectives.
Digital Marketing & Multichannel Analysis
The challenges currently faced in the healthcare industry are increasingly related to the ability to monitor the consumption experience at 360°C.This requires a multi-channel strategy that can affect brand reputation.
KPI & NPP MONITORING
It provides a comprehensive overview of how and to which extent digital communication initiatives affect the market, and how to maximize the effectiveness of multi-channel activities.
How it works
DIGITAL JOURNEY
It consists of contact points (touch points) mapping to identify and improve the customer and user digital experience.
How it works
SOCIAL MEDIA LISTENING
It is a tool to understand the breadth, weight, and typological characterization of individual personas in the digital universe as well as their decision-making potential, both prescriptive or purchasing.
How it works
DIGITAL PROFILING
Digital profiling provides a space to promote the physician-patient relationship through dialogue and mutual understanding: it is a direct challenge to search and decode the information reported by people on social issues that can no longer be avoided.
How it works